Sporting a new cover format, the July 1972, volume 5, number 1 issue of the Sugarloaf Irregular, described the change saying, "The Irregular begins the new fiscal year… with the opinion that a person's face best promotes the area and its events." This issue showed "Frankie Rogers (portraying) pleasure at the Flagstaff Hydro Races."

The cover story, "Sugarloaf size doubles," was Sugarloaf Mountain Corporation President H. King Cummings' announcement that the mountain agreed to purchase 1,750 acres from Scott Paper Company, and its option of 5,200 additional acres of Scott property running west of Sugarloaf holdings to the summit of Crocker Mountain.

This issue also announced the Sugarloaf "South of the Border" Bike Race, which was to run from the international border at Coburn Gore to the Valley Crossing complex in Carrabassett Valley — a 43-mile run.

Jud Strunk, a well known local singer and storyteller, was rather exasperated with Maine law, this issue noted, when he was informed by then Liquor Commissioner Keith Ingraham that he could not speak any jokes, witticisms, stories or the like; however, he could sing them… According to the commissioner, the verdict was based on Maine's Blue Laws, which stated that entertainers in Maine's Class A restaurants could sing, but not speak except to introduce their songs.

This issue also presented the "Herbert Hotel Story." According to the article, H.S. Wing moved with his family to Kingfield just prior to the turn of the previous century from Phillips where he had been practicing law and teaching school. In Kingfield, he established a flourishing law practice and as the First World War came to a close, built the Herbert which remained open until 1929, when his wife took ill.

Valley Hardware & Lumber was advertising wall paneling at $2.99 a sheet through August. Jordan Lumber Co. offered Custom-built cottages: "sit back and relax … Jordan's will do the rest," the ad stated. And the Ski Rack and Bike Shop, in Livermore Falls and Auburn, claimed to have 450 bikes in stock.