2009-12-23 / Front Page

WSKI-TV on Internet and going ‘Outside’

By David Hart Irregular Staff

CARRABASSETT VALLEY -– The news is out that WSKI-TV 17 has experienced two significant and unrelated improvements that bring it light years ahead of its inception 30 years ago. Additionally, the station has made dozens of other investments that help spread the word and promote this area as a yearround destination and a place that turns new guests into the next locals.

WSKI TV 17 is now available on its Web site www.wskitv.com via Justin TV. What you see is exactly the same production that’s on local cable programming between Eustis and Kingfield and now available 24/7, year-round and around the globe.

The Web site also continues similar favorites such as the Quad Cam view, trail reports, features local highlights and forecasts, and still offers current Regional Sports Network programming.

RSN is a national sports network specializing in creating and distributing outdoor lifestyle content to premier mountain and beach resorts throughout the U.S.

Mariah Media, the publishers of Outdoor Magazine, recently announced that it has engaged in a minority partnership with RSN to better serve its print and video platforms.

The merged companies will also collaborate, integrate and engage in sales and marketing to create multipurpose advertising, sponsorship opportunities and other benefits under the “Outside” name.

Next year, the two companies will launch “Outdoor Television” which will feature the very best of both the print and video platforms. RSN television will no longer exist under that brand name.

“There will be a collaboration between staffs to design integrated multi-media solutions that maximize the opportunity to impact Outside’s highly targeted audience… the active lifestyle consumer,” a press document reads. “Advertisers and marketers trying to reach an affluent, educated professional will be able to do soon on all platforms from television and print to digital and events.”

RSN officials have said that the merger will broaden its already known brand.

“Outside magazine is one of the strongest brands in the active, outdoor lifestyle so we think it is an opportunity of a lifetime to render that brand into television,” says WSKI-TV 17 owner Nadene McLeod.

“What is most exciting about this partnership is that there will be a huge benefit to be affiliated with a more broadly recognized and revered brand that is long established in the world of print media,” McLeod explained. “As far as WSKI is concerned, Outside is the natural fit because we have espoused the outside lifestyle since our start as a resort television station in 1979.”

McLeod said that when you think about the types of outstanding stories Outside Magazine has covered about places and people and adventures that have made it the magazine of choice for outdoors minded people for so long, there’s no doubt that Outside Television will be something to look forward to.

With the merger of RSN and Outside, McLeod is equally excited about reaching the World Wide Web with her programming produced in Carrabassett Valley.

She reminded us that in no way is WSKI-TV’s new live streaming related to the RSN/Outdoor merger. She said it is great so many significant happenings are occurring at once.

“Our biggest obstacle as far as our audience is concerned has always been the inability of anyone except cable television customers between Kingfield and Eustis to see WSKI-TV 17, as the reach of the local cable system is very limited geographically. Many people would watch if they could, but they haven’t been able to because they cannot get cable services locally,” McLeod explained.

Now locals and non-locals anywhere can see what is going on in the area, she said.

They feel this is great for everyone in the Sugarloaf region as they promote all facets of the mountain region lifestyle, including snowmobiling and summer activities that are not directly related to Sugarloaf, the resort.

“We have a commitment to this region as a destination to promote, which is only strengthened by our ability to reach a wider audience and entice more people to come spend their leisure time with us in northern Franklin County,” McLeod said.

Now that WSKI’s broadcasts are hitting a much larger audience, the pressure is on to raise the bar of quality for the local programming they produce.

“The crew at WSKI know they now have higher expectations placed upon them as we showcase our region to the world, but there’s nobody more excited than our crew about this Web broadcasting, so we are unilaterally ratcheting it up to meet our audience’s expectations,” McLeod explained.

Many new investments in broadcast equipment over the past two years were mentioned by McLeod, but too many to list.

McLeod thanked her local sponsors for making this happen and is always grateful that she’s of assistance in helping drive people through their doors.

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