Neil Fogg and Sarah Daigle were crowned White White World Week’s King and Queen CARRABASSETT VALLEY — Billed as the “Wackiest Week on Snow” the 2010 White White World Week at Sugarloaf, held Jan. 24 to 29, lived up to the hype once again.

White White World Week is a straight-out five-day festival of “wicked,” off-the wall good times. The zany event features bizarre hilarious activities on snow such as the popular Silly Slalom and the Dummy Jump by day, and nightly wild theme parties, such as the Hill Billy Hoe Down and the Wild Wild West.

WWWW is open to all and Sugarloaf and area businesses provide significant ski, lodging and dining discounts. The festival, held annually during the third week of January, was born in the early 1970s with the goal of bringing excitement and business to the Carrabassett Valley during the “January Shoulder Season” (that period between the Christmas and February school vacations).

Vintage Hillbilly There is a decided spirit of fun competition imbedded in WWWW as local watering holes and businesses sponsor game competitors to vie for the honor of White White World Week King and Queen. The WWWW crown contestants engage in a bevy of on-the-snow and off-the-snow wacky competitions during the entire festival’s duration, for the fun, prizes and priceless distinction of being White White World Week King and Queen.

Four couples accepted the challenge to compete in this year’s competition. The 2010 WWWW commenced Sunday with a “Neon 80s Party” featuring a live band. “The Swinging Johnsons” and WWWW King and Queen contestants dressed in their wildest 80s apparel (remember Bolero jackets and heavy metal jewelry?).

WWWW King and Queen contestants were voted by judges as well as through a popular vote by all those present at the event, at the close of each competition. The trend of wild theme parties continued through the week with a Tropical Night, Wild Wild West Night, Prohibition Night and the most over-the-top and most popular Hill Billy Hoe Down Night.

“That was by far my favorite,” said Gundy, one of the contestants for WWWW royalty. “It is just so much fun for all the wrong reasons.”

The most popular day-time WWWW events were Wednesday’s Silly Slalom race—three person teams navigating a ski slalom course holding a snow-making hose (won by the Sugarloaf marketing team) and Thursday’s Dummy Jump where entrants create ski and snowboard contraptions to carry mannequins over a ski jump (won by the Sugarloaf Water Department with its “jet entry”).

White White World Week came to a rollicking close Thursday, Jan. 28, with a Prohibition Party and the coronation of Neil Fogg of Carrabassett Valley and Sarah Daigle of Eustis (sponsored by the Sugarloaf Hotel) as this year’s White White World Week’s King and Queen.